HomeFashionTikTok Was Right—This Mascara Has Curling and Lifting Superpowers
TikTok Was Right—This Mascara Has Curling and Lifting Superpowers
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Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.
I have an irrational fear of eyelash curlers. I just don't like any objects near my eyes, especially objects that look like they can can rip my eyelashes out. Maybe that's dramatic, but the thought of using one actually makes me feel sick. So I put a lot of pressure on mascara. I need a formula that doesn't irritate my sensitive eyes, adds major length, and curls and lifts my lashes. It's a lot to ask, I know, and a lot of formulas aren't up to the job, but Benefit Cosmetics's Roller Lash Curling and Lifting Mascara ($27) is.
She really does it all. Small eyes? She'll open them right up. Short lashes? She'll lengthen them. Straight lashes? Don't worry—she can curl 'em. What makes it all possible is the patent-pending Hook 'n' Roll brush. I've used many, many mascaras, and this one actually stands out. It has custom-designed hooks that are strategically placed in order to grab each lash from root to tip. You can feel the hooks working—it's almost like your lashes are being molded upward. It's basically doing the work of an eyelash curler without the scary contraption. Curious to see what my co-workers think? Keep scrolling.
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