IMAGE: INSTAGRAM/SABATODS

We have been wishing, hoping and waiting for this mega fashion event to come to fruition, in what feels like forever – and ever! Finally, the long-awaited comeback of modeling royalty Daria Werbowy is here.
News of Daria’s comeback first came to light back in June, when rumors began to swirl online that the Canadian-Ukrainian beauty would stage a comeback along with the unveiling of Phoebe Philo’s (also highly-anticipated) eponymous label in September 2023. Yet to everyone’s complete surprise, the resurgence of the 39-year-old firm FIRM favorite of theFashionSpot forums has been bestowed upon us even earlier than expected. Knocking us for six, Gucci’s newly-appointed creative director Sabato de Sarno tapped Daria as the face of his first advertising campaign for the storied Italian fashion house.

A post shared by Sabato De Sarno (@sabatods)

No stranger to Gucci, Daria has previously fronted the brand’s Mario Testino-lensed advertising campaign for Fall 2004 which marked Tom Ford’s last as creative director.

Fast forward to 2023 and we encounter Daria posing poolside at Los Angeles’ historic Chateau Marmont, wearing nothing but a pair of black GG logo bikini briefs and gold statement earrings from the latest High Jewelry collection. The campaign was photographed by David Sims (who captured Daria’s last Vogue Paris cover), complete with styling from Alastair McKimm.
To say the wait was worth it, would be a tremendous understatement. Await more from the campaign and join the conversation, here.

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