Uh oh.

New e-commerce discovery of heritage-y staples with a mix of classic brands (Margaret Howell cable knits!) and expertly selected vintage finds.

The Plain Goods site and accompanying Connecticut store are run by interior designer Michael DePerno and fashion brand manager, Andrew Fry, and they shoot all the campaigns locally themselves.

Current faves: their own line of men’s Shetland knitwearwear and these Martiniano loafers – such a cool take on the old school penny.

Browse at your peril….

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Plain Goods
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