IMAGE | WWD.COM

There’s zero stopping Gisele Bündchen. Not even two whole months into 2024 and the Brazilian bombshell has already appeared on the cover of Harper’s Bazaar and secured advertising campaigns for brands like Frame and Boss. The in-demand beauty now surfaces as the face of Alaïa for the Winter/Spring 2024 season. Subsequent to 2021 when Pieter Mulier became creative director of the Paris-based fashion house, the Belgian designer has favored just a very select few as Alaïa’s campaign photographer, including Willy Vanderperre, Sam Rock, Drew Vickers and Tyrone Lebon.

Lebon makes a triumphant return this season, capturing Gisele throughout the series of sun-drenched campaign imagery, high on the rooftop of Riverset Studios, under the warm Miami sunshine.

Read below the reactions of theFashionSpot’s forum members:

“Wow, this is beautiful,” immediately exclaimed caioherrero.

“I am admittedly not the biggest Alaïa fan, but this campaign is fabulous! So fresh, confessed aracic.

Overindulgence shared the same level of enthusiasm, commenting: “Perfection. I love the colors and the combo of Gisele with Tyrone Lebon is such a combination for success!”

“Beautiful photos and beautiful art direction. Makes me glad that fashion campaigns of this caliber still exist,” applauded Faith Akiyama.

“This whole campaign just feels like a breath of fresh air!

So bright, vibrant, refreshing, revitalizing… the list goes on. I’m able to appreciate Tyone Lebon’s photography here massively, and of course for me, the casting of Gisele is the icing on the cake. A resounding 10/10 from me!” raved vogue28.

See more from Alaïa’s Winter/Spring 2024 advertising campaign and share your own thoughts, here.

The post Gisele Bündchen’s Alaïa Campaign for Winter/Spring 2024 Feels Like a Breath of Fresh Air appeared first on theFashionSpot.