IMAGE | FRAME-STORE.COM

Gisele Bündchen will always and forever be a good idea. On a very rare occasion does the Brazilian bombshell disappoint. Whether Gisele is bringing sexy back via V Magazine, dialing up the glamour on British Vogue or reuniting with her peers as the face of Victoria’s Secret – we here at theFashionSpot are 100% here for it. As a result, one simply cannot blame Frame Denim for reuniting with Bündchen for Spring 2024.

Having first forged a relationship with the Los Angeles-based denim label for Winter 2023, Gisele is welcomed back with open arms.

On this occasion, Gisele is photographed by the label’s co-founder Erik Torstensson, who shoots Gisele in a pair of Le Jane blue denim jeans throughout the effortless and easy-going campaign, which is an ode to the ease of the Californian spirit.

See more from Frame Denim’s Spring 2024 advertising campaign and share your thoughts over on theFashionSpot forums, here.

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