Does the world need another beauty brand? Clearly not. And yet. I’m wholly seduced by the idea of A.P.C Self-Care.
The signature orange blossom fragrance always transports me to trying on boots in their store near the Tuileries in Paris circa 2010 – so quintessentially ‘garconne style‘ – so the notion that this scent underscores the products, gives me a good feeling. It’s all about the sensorials for me.
The line is miniscule – just six products; a cologne (£65), shower gel (£40), body lotion (£45), hand soap (£40), hand cream (£20) and lip balm (£15). They’re made in France from mostly natural ingredients, justifying the aspirational prices. If you like Aesop, Perfumer h and Nécessaire, you’ll probably find these appealing.
I’ve got my sights set on the lip balm and hand soap. See more here.
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: A.P.C self-care
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here
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