The Journey – From Bocconi to Luxury Leadership

Anna Perrotta is born in Italy and graduated in Economics from Bocconi University and her early professional experiences sparked a lifelong passion for the world of luxury. Anna ‘s real turning point came when she started working for DoDo and Pomellato, two prestigious brands part of Kering group and she was implementing the commercial wholesale strategy of Pomellato for North of Italy.

Anna was responsible for the full spectrum of commercial activities from distribution network organizations, selection of dealers, promotion campaign and high level events organizations. In 2017 Anna moved to Dubai to expand her horizons and introduce some of European lost jewelry and fashion brands to the vibrant and competitive UAE market Her skills to bridge the gap between luxury brands and the middle eastern markets and to introduce the European codes of luxury translating into valuable and actionable strategic advice as well as operational initiatives to clients.

Anna focused on implementation of business plan, identification of acquisition and partnership opportunities, marketing plan strategies, organizing events including exhibitions, private events, gala dinner, and press tour. Anna was involved in many projects and many companies benefited from Anna’s vision and expertise such as Damas jewelry and Imperial fashion.

In an era defined by bold ideas and transformative leadership, Anna Perrotta stands out as a woman committed to elevating others.

As the force behind Artemis Luxe, Anna has built more than a luxury brand—she has created a platform rooted firmly in the belief that empowered women empower the world.

Driven by her passion for global female leadership, Anna recently established the Artemis Luxe Advisory Board, designed to bring together influential, purpose-driven women from around the world. Her mission is clear: to unite powerful female voices, foster collaboration, and create opportunities that transcend borders and industries.

Artemis Luxe itself reflects this philosophy. Beyond its refined aesthetic and signature elegance, the brand actively champions women’s empowerment initiatives, supporting projects and partnerships that uplift women professionally, creatively, and personally.

Under Anna’s visionary guidance, Artemis Luxe is becoming a global sisterhood—one that celebrates ambition, confidence, and the limitless potential of women everywhere. In every detail and every venture, Anna Perrotta and Artemis Luxe send a resounding message: when women rise, the world rises with them.

Anna Perrotta has been recognized as “Woman Entrepreneur of the Year 2025” issued by CIOThink Awards, She has established through Artemis Luxe the “Women Advisory Board Member” as a vision of strength driven by Anna and Artemis Luxe’s passion for global female leadership.

In 2025 Anna established “Artemis Luxe” a Marketing Agency specialized in Brand Building and Experiential Marketing for Luxury Brands and Large Corporate. “Artemis Luxe ” connects seamlessly luxury brands with people through events, experiences and storytelling adapting the “European Code of Luxury” to the UAE and GCC markets.

Today, Anna Perrotta is focused on growing her own company “ Artemis Luxe”.

Her company’s mission aligns perfectly with her career goals of promoting luxury in a way that is both accessible and engaging. By creating events and experiences that highlight the essence of luxury, Anna is able to share her passion with a broader audience. Her company serves as a bridge between luxury brands and consumers, providing an avenue for brands to tell their stories and connect with their clientele on a deeper level.

About Artemis Luxe‘s services :

• Brand Consultancy and Strategic PR
• Social Media Management and Storytelling
• Influencer’s Marketing, VIP Relation and Press Office
• Event management

As Anna Perrotta looks to the future, she hopes to leave a lasting legacy in the luxury industry. She wants to be remembered as someone who brought a touch of magic to the world through luxury, making the complex and challenging world a little more beautiful.

Women Fitness President Ms.

Namita Nayyar catches up Anna Perrotta an exceptionally talented, Founder of Artemis Luxe” a Marketing Agency specialized in Brand Building and Experiential Marketing for Luxury Brands and Large Corporate, here she talks about her entrepreneur vision, fitness routine, her diet, her hair care, skin care and her success story.

Namita Nayyar:

You graduated from Bocconi University, one of Italy’s most prestigious institutions, but your first steps were in media and automotive. What did those early roles teach you that unexpectedly prepared you for the world of luxury?

Anna Perrotta:

My early years in media and automotive taught me discipline, speed, and the importance of storytelling. Media showed me how perception shapes value, while automotive taught me precision, structure, and customer psychology. Luxury is not only about beautiful products—it is about emotion, trust, and aspiration.

Those industries prepared me to understand that before I ever entered jewelry.

Namita Nayyar:

Your real turning point came with DoDo and Pomellato under the Kering Group. Can you describe the moment you realized that jewelry and luxury were not just your job, but you’re calling?

Anna Perrotta:

My real turning point came during my time with DoDo and Pomellato. That was the moment I understood luxury jewelry was deeply emotional. I realized I was not simply selling products—I was helping people celebrate identity, milestones, and memories.

That felt like purpose, not just work.

Namita Nayyar:

While at Pomellato, you implemented the wholesale commercial strategy for Northern Italy. What was the most challenging part of managing the full spectrum—from dealer selection to high-level events?

Anna Perrotta:

The most challenging part was maintaining consistency across every touch point. Dealer selection is strategic, but events and client experiences are emotional. You must protect brand identity while adapting to different personalities and markets.

The real challenge was ensuring that whether someone entered a boutique in Milan or attended a private dinner in Turin, they felt the same level of excellence and authenticity.

Full Interview is Continued on Next Page

This interview is exclusive and taken by Namita Nayyar, President of womenfitness.net, and should not be reproduced, copied, or hosted in part or in full anywhere without express permission.

All Written Content Copyright © 2026 Women Fitness

Disclaimer
The Content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.