I Wore This $8 Lipstick Instead of My $30 Favorite and...

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If I had to choose my favorite type of makeup product, it would probably be anything lip-related. Li..

The Unnecessary Fall Accessory Trend I Will 100% Be Buying Into

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Fashion always walks the fine line between utilitarian and decorative. On the one hand, we all need ..

Fluffy Supermodel Hair Is Having a Moment—Here’s How to Create It

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You only have to open Instagram or TikTok to notice that one particular hair trend is totally taking..

A Few New Favorites from Amazon

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Happy Saturday! I was going to share amazon best sellers today but most of them were from this littl..

December Best Sellers

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Happy Monday! I was looking back to see what our favorites were from December and no surprise, it’s ..

I Made a List of the Best Tops, Dresses, and Shoes...

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As a professional shopper, I am endlessly exposed to all of the latest pieces as soon as they land i..

My Mom Is 46 Years Older Than Me, But We Both...

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My mom is no stranger to the Who What Wear scene. Of course, she's a member of my family, so it..

I’m a Perfume Collector—21 Fragrances That Are Set to Define 2024...

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We’ve officially entered 2024, so I’ve been thinking about what my scent story will look like for th..

If You Know, You Know—11 Indie Fashion Brands Our Editors Support...

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As fashion editors, it's our job to always be on the radar about brands that may not have made ..

I’m in a Fashion Rut, So I Found 7 Outfit Ideas...

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Every winter, I inevitably fall into a fashion rut. I tell myself it won't happen this time, bu..